Good Segmentation is the Foundation
of Lead Generation.

Start with segments.

Not every lead will convert, so it makes sense to improve the odds by finding high-quality leads who most likely need or want what you offer.  Segmentation is how you can divide potential customers into smaller groups with shared characteristics. 

Acadia-Segmentation-MockupIn this white paper, you will learn:

  1. The benefits of good segmentation
  2. Different approaches to segmentation
  3. How to determine segment viability 

 

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