Acadia was engaged to complete a teleprospecting program for a global software/SaaS organization. Acadia’s role was identified to be that of “New Logo Hunters.”
Global Software/SaaS Organization
Retail and industrial supply chains
The critical emphasis of this campaign was to hunt for new logos and break into accounts where there was no prior relationship or history. Key measurables for the campaign included, building and collecting contact information for specified new logos (new accounts and prospect opportunities), gathering business intelligence through teleprospecting activities, nurturing potential leads and contacts, and securing marketing qualified leads (MQLs) as defined by the customer.
Goals for the campaign included working approximately 800 new named accounts. Also collecting specified titles for each named account (16,000 new individual contacts).