Industry Focus
gyro is a global advertising agency known for its award-winning B2B marketing services for leading organizations.
Business Challenge
As a top tier advertising and marketing firm, gyro was faced with an unusual request from one of their large profile clients. Although gyro was providing research and marketing support to this client, they did not have the skill set in-house that could address this aspect of the campaign. The purpose of the research was to educate this high-value audience with regards to scientific and consumer research related to nutrition. The target audience was composed of executive’s at large restaurant and grocery chains, and food and beverage organizations. The challenge was getting in front of key decision makers and influencers at these organizations.
How Acadia Helped gyro
gyro initially engaged with Acadia to perform a telephonic outreach, in support of their client. Acadia met the gyro team to explore the campaign requirements and discuss best practices. At the close of this consultation, both teams had clear short, medium, and long-term strategies and tactics, and a well-defined plan to efficiently move the campaign forward. A process was created to ensure information and opportunities were aligned with both the value proposition and the audience. Acadia formulated an approach to nurture interested prospects, gather important business intelligence and then strategically use this information to set appointments with the target corporations. The results began to flow quickly and in a matter of eight weeks, five meeting were confirmed and 40 potentials were in the pipeline with Fortune 100 companies.
Marketing firms have to be especially careful when outsourcing to a partner. It can affect relationships that they have built over many years. It is extremely important to understand the needs of two clients – the agency and the end customer. “Acadia took the time to understand the needs of our client and kept a keen eye on detail. In the end, Acadia put our client in front of the people they needed to be in front of", stated Trey Harness, Account Manager for gyro “gyro views Acadia as a partner who does more than engage in conversation, and set appointments. They provided a process and a solution that was clear, measurable and effective. Our client was extremely satisfied and so are we with the partnership we have formed.”
Why I Recommend Acadia
“The team at Acadia has been more than just a vendor or consultant for us. They have taken on our business challenges as if they were their very own. Their approach and commitment to our partnership has been integral to our success.”
Trey Harness
Account Director
gyro
