The Ultimate Guide to Sales and Marketing Alignment for Industrial Companies

You wouldn't settle for “good enough” on your production line when manufacturing products or when providing services, and you shouldn't settle for it when growing your business either. 

A "good enough" approach might satisfy immediate goals, like parts per-hour quota or targeting number of sales calls placed per week, but it won’t help you reach overarching goals like improved efficiency, more customers, or higher revenue.

Our ebook will cover:

• Growing beyond the sales funnel
• Why alignment matters
• The elements of alignment, the full picture, and how they combine to create a better business model