Mastering The Pipeline Gridiron:
What Football Can Teach You About B2B Sales and Marketing

What does football have to do with sales and marketing? It’s more than bowl-game naming rights and elaborate commercials during the Super Bowl.

Players work together to gain possession of the ball and move it down the field, all the while blocking opponents, passing, and watching for the best path as soon as it opens up. Spectators and MVPs alike  will tell you it takes strategy, practice, matering-the-pipeline-gridiron-frontexpert coaching, and above all, teamwork to win.

Sounds a lot like sales and marketing, doesn’t it?

Our new ebook takes you through the steps of defining your processes, coordinating your teams, and building in flexibility to generate more leads and close more deals.

Download your copy today –we’re sure it’ll have you dancing in the end zone!

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