Pitney Bowes Wanted To Grow Into Latin America


Industry Focus

Pitney Bowes, a Fortune 500 company, is a Multinational Enterprise Software provider of customer communication technologies. They offer secure web tracking, location intelligence, data management, customer and marketing analytics, and communications management solutions.

Business Challenge

As this Multinational Enterprise Software provider continued to grow as an international organization, Latin America emerged as an increasingly lucrative market.  The Latin American regional reps were in need of inside sales support and contact development.  Finding Portuguese and Spanish-speaking Lead Development Representatives with the requisite business skills, industry knowledge and the ability to track and engage new clients became an immediate, multi-faceted challenge for Pitney Bowes.

How Acadia Helped Pitney Bowes

Pitney Bowes previously worked with Acadia on domestic campaigns and we were extremely satisfied with the results we saw in our sales pipeline. We had struggled with finding a team to address the unique requirement of the Latin America region but Acadia found a staff of native speakers to engage contacts in our target regions. Not only did the Acadia team speak the language – they understood the culture and were able to navigate interactions with ease and professionalism. In the end, the Acadia Lead Development Representatives brought leads to the table, while teaching us a great deal about necessary approaches and best practices for going to market in Latin America.

Why I Recommend Acadia

“This vendor relationship has been very fulfilling for so many reasons. We collaborate in such an easy-going way, always moving campaigns ahead and producing excellent results. The respect our company has for this team and its multi-dimensional level of quality and integrity far surpasses our initial expectations. We attribute much of our Latin American business development success to the diligence and hard work of the Acadia Latin America team.”

- Marketing Director, Latin America & Caribbean, Pitney Bowes

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